SobIT becomes a gold partner of Acema Sparta Prague

SobIT has become a gold partner of the ACEMA Sparta Prague Floorball Club!

Floorball is a sport that is becoming increasingly popular, and the number of its enthusiasts is constantly growing. Sparta is a symbol of tradition, quality sporting experiences, and support for the development of athletes. We are therefore proud to announce the establishment of a golden partnership with the Acema Sparta Praha sports club.

A little bit about Sparta:

Sparta is more than just a floorball club; it is a tradition that has been shaping the floorball scene in the Czech Republic for more than 30 years. As proud representatives of one of the oldest sports clubs in the country, Sparta offers a comprehensive youth structure that supports the development of young talent. The club brings together hundreds of players, coaches, and fans of all ages and skill levels, creating a strong community that functions as one big family. Sparta is also a center where top athletes grow up and strong personalities are formed, ready to face challenges on and off the field.

 

Statement by Pavel Sobotovič, Director of SobIT

On the importance of cooperation:

“Corporate support for sports is extremely important because it allows children to play sports and develop their talents from an early age. Sport not only contributes to physical and mental health, but also teaches children discipline, teamwork, and perseverance—values that they carry with them throughout their lives. However, in order for sports clubs to provide quality conditions for training and developing young athletes, they need sufficient financial resources.
Most business owners or members of management are also parents, so it should be in their interest to support physical activity not only for their own children, but for the entire younger generation. Investing in sports is an investment in the future – in the health and development of children and in building a strong sports culture that can inspire society as a whole.”

Why SobIT chose to collaborate with Sparta:

“Floorball is a sport accessible to everyone, and its popularity continues to grow. As a proud Spartan, I see Sparta as a symbol of tradition, sporting experience, and support for the younger generation. This collaboration is an opportunity for us to connect our success with something that has a deeper meaning—supporting sport.”

On the importance of sports:

“Sport teaches children discipline, cooperation, and how to overcome challenges. At SobIT, we believe that supporting sport helps the younger generation develop not only physically, but also in terms of character. That is why our cooperation with Sparta is not only prestigious, but also meaningful.”

 

Statement by Sparta General Manager Miroslav Medal

On the importance of cooperation:

“We are very pleased that Sparta floorball is perceived as a strong brand that attracts companies that want to associate their name with ours. SobIT has become one of our most important partners, which we greatly appreciate. SobIT’s support gives us the opportunity to improve our implementation teams and take our youth academies to the next level.”

About joint activities:

„Spolupráce bude mít několik podob. Fanoušci se mohou těšit na pravidelnou diváckou soutěž Zlatý SobIT gól, která nabídne atraktivní finanční odměny až 5 000 Kč. Tato aktivita bude mít i charitativní rozměr v rámci naší spolupráce s Nadací Leontinka, čehož si nesmírně vážíme.
SobIT also brings a new dimension to our youth tournament, the Salming Cup, which will be renamed the SobIT Cup starting this year.”

On the importance of partnerships for long-term goals:

“The role of private partners is crucial. They enable us to systematically work on the quality of our processes, bring in more high-quality coaches, and create the best possible conditions for player development. SobIT shares our values and supports both competitive sports and activities for recreational players.”

Golden SobIT goal – a challenge for all shooters!

Máte odvahu? Připravte si pevné nervy a přesnou mušku!
Na každém Superligovém zápase Sparty bude probíhat nová přestávková soutěž “Zlatý SobIT gól.”
The rules are simple: Contestants will have three attempts – shooting from half court, then from center court, and finally from the opposite goal across the entire court. A prize of up to CZK 5,000 awaits the winner!
Is it easy? Come and show us what you’ve got! And even if you don’t win, your attempt will help a good cause – the competition has a charitable dimension thanks to its collaboration with the Leontinka Foundation.

SobIT Cup – a new level of youth tournaments

The well-known and popular Salming Cup is getting a new name and a new look. Starting this year, the tournament and its younger version will be called the SobIT Cup and SobIT Cup Mini.

What does this mean for Sparta?

  • Even better organization of matches.
  • New experiences for players and fans alike.
  • Supporting young talent, because every champion started out in youth tournaments.

Shared vision

The partnership between Sparta and SobIT is based on shared values – professionalism, innovation, and support for the younger generation. Thanks to this collaboration, Sparta can continue to develop and offer unique experiences to players and fans alike. SobIT is becoming an important part of the Sparta family, and we believe that together we will achieve great things.